While I was in London I stayed at the Qbic London City Hotel! The modern and eccentric Hotel is filled with artwork and the comfy rooms are all different with big photoprints on the wall. The staff was very helpful and charming. The complete Hotel is very eco friendly which is a big plus!
The location is next to Bricklane in Shoreditch, a very trendy quarter of London nowadays. Lots of interesting and diverse restaurants, dining places and food markets are near the hotel.
During London Collections Men hectic fashion shows and presentations I really liked to be @ QbicHotel London because it was a relaxed place.